About Me

I’m YJ, a seasoned professional whose career journey has woven through diverse landscapes—from the meticulous world of metadata writing for mainstream media to the dynamic fields of content creation and technical documentation.

My career began with four enriching years in media metadata writing, where I created detailed episode synopses and cataloged program highlights for local TV shows. This experience honed my analytical and writing skills, building a strong foundation for my later work in content creation and documentation. Wanting to find where I truly fit as a writer, I explored different industries that broadened my experience and helped me define my voice. Since then, I’ve developed user-focused materials for Google’s Help Center, and written for Icon Executive Asia’s news and editorial pages as well as the family business consulting firm W+B Advisory Group.

Now, I’m eager to explore new opportunities that allow me to transform ideas into engaging stories and continue growing as a writer. Every project is a new opportunity to think creatively, write with purpose, and keep evolving.

Icon Executive Asia

Dec 2020 - Present · 3 yrs 2 mos

In my role at Icon Executive Asia, I excel in crafting compelling online content with specific objectives across various platforms, including website materials, social media posts, business news updates, and marketing campaigns. A significant part of my contribution involves shaping event concepts and producing impactful content for our event management services, from initial proposals to post-event communications. I take great pride in maintaining editorial excellence through meticulous editing and proofreading, ensuring a consistent tone and style throughout our content.

Freelance

Feb 2021 - June 2022 · 1 yrs 4 mos

As a freelance content writer, I specialized in developing captivating web content customized to suit the unique needs of each client. I also offered accurate transcription services for a range of video content, alongside creating informative summaries and educational notes. Additionally, I provided ghostwriting services for news articles, PR pieces, and feature articles across various news platforms.

ABS-CBN Corporation (Subsidiary)

Nov 2017 - Oct 2020 · 3 yrs

In my previous role, I provided synopses for ongoing programs within the news and current affairs programming division of ABS-CBN (covering news, documentaries, sports, talk/interview shows, and public affairs programs) within the given turnaround time for the purpose of sharing, archiving, and repurposing of content across diverse channel platforms.